2012

Hanesbrands Europe becomes Smartwares Printables

European company for high-grade printable T-shirts operates under new name

Aachen, 3 July 2012. From now on Hanesbrands Europe GmbH, one of the leading companies in Europe for printable corporate clothing, operates under the new name Smartwares Printables GmbH. The British company Hanesbrands UK Ltd. will bear the name Smartwares Printables Ltd. The change of name follows in accordance with the recent acquisition by Smartwares Holding.

Both company names have been harmonised as a consequence of the recent acquisition of all shares by Dutch corporate group Smartwares Holding. As Thomas Schweigert, Managing Director of Smartwares Printables, emphasised on the occasion of the acquisition on May 29, the company transfer presented an excellent opportunity “to continue pursuing our successful strategy and generate further growth in sales revenue”.

For customers of the former Hanesbrands Europe GmbH and Hanesbrands UK Ltd. nothing changes with the new name. All existing contracts stay valid; all products and services will be available at the usual proven quality.

About Smartwares Printables
With the highly successful brands Hanes and Stedman and a broad range of printable T-shirts, sweatshirts, polos and other casual wear, Smartwares Printables (formerly Hanesbrands Europe) is one of the top 5 European suppliers of high-grade promotional textiles.The company benefits from a strong market presence in 34 countries, with headquarters in Aachen and a central warehouse in Gent.
Smartwares Printables is a company of Smartwares Holding based in Duiven, Netherlands. With operations in four product segments the fast-growing corporate group generates annual revenue of €350 million.

Contact:
Smartwares Printables GmbH
Eddy Velghe
Director Finance, HR, BPO
Charlottenburger Allee 27-29
D-52068 Aachen, Germany
Telephone: +49 (0)241 705 0232
Fax: +49 (0)241 705 0225
E-mail: eddy.velghe@hanesbrands.com
www.hanes.eu

2012

New owner of Hanesbrands Europe and Hanesbrands UK

Smartwares acquires all shares in the well-known high-grade promotional textiles supplier

Aachen, 30 May 2012. Aachen-based Hanesbrands Europe GmbH, one of the leading companies in Europe for printable corporate clothing, together with its related company Hanesbrands UK Ltd, were taken over on 29 May 2012. The 100% subsidiaries of the US Hanesbrands Inc. corporate group have been sold to the Dutch consumer goods group Smartwares Holding. The new owner will continue to operate and expand Hanesbrands Europe GmbH and Hanesbrands UK Ltd, as an independent group. All staff members are to be retained and the company HQ will remain in Aachen, Germany.

Hanesbrands Inc.: Focus on key markets
Hanesbrands Inc. currently generates annual revenue of around $5 billion with textile brands such as Hanes, Champion, Playtex, Wonderbra and Donna Karan New York (DKNY). On 29 May 2012, the company which employs 55,000 people worldwide and is based in North Carolina, USA sold the subsidiaries Hanesbrands Europe and Hanesbrands UK to Smartwares Holding with all shares. The sale was based on the decision of the Americans to focus future efforts on the markets in America, Asia, Australia, New Zealand and Africa.

Smartwares: Dutch consumer goods group
Smartwares is a fast-growing corporate group for consumer products based in the Dutch town of Duiven. The group generates annual revenue of €350 million with operations in the four product segments of Consumer Care, Light & Safety, Decoration & Connectivity and Lifestyle. The subsidiary Sorbo Fashion, is responsible for the apparel division. Sorbo Fashion is selling socks and underwear throughout Europe, both under its own brands and under numerous licensed brands such as Umbro, Disney or Hello Kitty. Its customers include all major European textile and fashion retailers. Alongside its headquarters in Duiven, Sorbo Fashion also operates its own sales offices in Belgium, France and Germany. Smartwares employs more than 1,000 people. With Hanesbrands Europe and Hanesbrands UK, Smartwares acquired one of the five largest groups of European vendors of printable textiles. Smartwares has also purchased the trademark rights and European licences for the highly successful Stedman and Hanes brands.

Hanesbrands Europe and Hanesbrands UK : Among the top 5 in Europe
With its diverse portfolio of high-grade printable T-shirts, sweatshirts and hooded tops, as well as its market presence in 34 countries, Hanesbrands Europe and Hanesbrands UK are one of the key players in the promotional textiles segment. "I see the acquisition by Smartwares as an opportunity for us to continue pursuing our successful strategy and generate further growth in sales revenue," emphasizes Thomas Schweigert, Managing Director at Hanesbrands Europe, adding that "Smartwares has many years of experience in the fields of category management, sophisticated procurement and optimization of added value chains and has established sound relationships with a large range of clients throughout Europe. This can only be of benefit for us." All staff and management will continue to provide customers with the proven product quality and services they have become accustomed to. The headquarters in Aachen and the warehouse in Gent also remain in place, since the company will continue to be managed as an independent unit.

Further information:
Hanesbrands Europe GmbH
Eddy Velghe
Director Finance, HR, BPO
Charlottenburger Allee 27-29
D-52068 Aachen, Germany
Telephone: +49 (0)241 705 0232
Fax: +49 (0)241 705 0225
E-mail: eddy.velghe@hanesbrands.com
www.hanes.eu

2011

Hanes^® catalogue 2012: What is best for our customers?

Compared to the past years, the new Hanes^® catalogue for 2012 has undergone quite some changes in structure and design. It has been developed along the lines of “what is best for our customers?” Basically the catalogue can be divided into 2 sections:

1. HANES PRODUCT FINDER^TM – the compact working tool
2. Hanes^® newcomers and product groups – browse through the lifestyle catalogue, enjoy the view and get to know the newcomers in 2012

On the first pages you will find a detailed description of our diverse materials, as well as our ethical responsibilities regarding the quality and safety of our products. Then you will be introduced into one of the great improvements of this new brochure. Quickly find each Hanes^® article by its article number and get directed to your preferred location: the HANES PRODUCT FINDER^TM or the lifestyle catalogue.

The HANES PRODUCT FINDER^TM offers you an excellent compact working tool for your daily use. Find the products you need in no time. Articles are separated by style and divided into men’s, women’s and children's products. At a glance you see the available colours and sizes per product as well as special features. Turning pages is reduced to a minimum!

If you need help, choosing the right T-shirt for your promotions, skip only a few pages and benefit from the new HANES T-SHIRT-FINDER^TM! We want to give you our full support in finding the exact garment you need! Here you will find the complete Hanes^® T-shirt range on one page. It is divided into 4 main categories: Lightweight 145 g/m², Midweight 150-160 g/m², Heavyweight 180-205 g/m² and Super Heavyweight 215 g/m². Furthermore you can easily search by fit, by matching products for men, women and children, by material, sizes and even labels. Missing something? Of course the essential colour card has not been forgotten. Browse to the last spread and see all 63 Hanes^® colours including Pantone references at a glance.

Hanes^® has been around for quite some time - since 1901 to be exact. The back of the new Hanes^® catalogue informs you about the evolution of the T-shirt and Hanes’ success since then.

Speaking of “what is best for our customers?” – with this new catalogue structure Hanes^® does not only offer customers the right tools, but also the possibility to create smaller individual lifestyle catalogues. For example, if you need a small brochure of the Hanes^® organic range – simply go to our website and download the organic lifestyle spreads as print or web version. You will also be able to download a small organic product matrix that can be printed on the back cover of your brochure. Life can be made easy - with Hanes^®.

DOWNLOAD THE HANES CATALOGUE AS PDF HERE

2011

Colourful, inspiring and crammed with new ideas – the 2011 Hanes^® catalogue

There are three things you should keep in mind in 2011: Tagless^®, Tagless^® sports and Tagless^® organic.

Each of these successful Hanes product lines by Hanes^® are distinguished by innovative fabrics: The Tagless^® range is made of exquisite ComfortSoft^® material, which ensures a luxuriously soft feel against the skin. Moisture control fabrics characterize the Tagless^® sports range; the Hanes Cool-DRI^® technology transports moisture from the skin across the material to the outside surface, allowing the fabric to dry instantly. Tagless^® organic stands for finest organic cotton, certified by the Organic Exchange. Environmentally conscious manufacturing methods hallmark every single piece of clothing.

In 2011, we present you in total 20 new products in all three product lines. The Hanes 2011 catalogue, offers more than 80 product pages of innovation, colour and lifestyle photography that inspires. A clear structure, sorted by product category, helps you find the product you are looking for. A product finder in the beginning of the catalogue gives you an overview of the complete offering. The catalogue is available from January 2011. Ask for your free copy at europe.support@hanesbrands.com.

2011

TAGLESS^® organic by Hanes^®

Today's fashion for the world of tomorrow. Hanes^® expands its organic collection by 12 new models for men, women and children. "Environmental awareness is no trend, but responsibility – we know that," says Hanes^®. Environmental matters are currently ever-increasing in importance. People demand products made in an environmentally compatible way. With Tagless^® organic, Hanes^® created a collection that complies with this increasing environmental awareness.

Hanes^® has lots of new things to offer in 2011: Women and men will find 2 new t-shirts, one with a crew neck, one with a v-neck, both made of 150 g/m² quality in the sizes of S-2XL (Women) or S-3XL (Men). For children, we are offering a 150 g/m² crew neck t-shirt in sizes XS-XL (5 to 13 years).

We are offering one polo shirt each of 180 g/m² combed ring-spun cotton piqué for men, women and children. All three models have cuffs at the sleeves, side slits and same-colour buttons. A grey contrast-coloured neck band completes the look.

The new collection also includes 280 g/m² hooded sweat jackets for men, women and children. These are particularly easy-care and can be washed at up to 60 degrees. They also have a grey contrast-coloured neck band. The waistband and cuffs are made of ribbed fabric. The zipper has the same colour as the jacket. The children's version has no tie-string in the hood for reasons of safety. For men, an additional sweatshirt is available in 280 g/m² quality.

All 14 models are made of certified organic cotton. Organically grown cotton is grown with methods and materials that are ecologically, economically and socially sustainable and have minimal impact on the environment. Organic farming forbids the use of toxic and hardly degradable chemical pesticides and fertilisers, as well as that of genetically engineered organisms. The organic cotton used by Hanes^® is certified by OE (Organic Exchange, www.organicexchange.org).

The organic cotton used is also combed. Combing is an additional cotton processing method. Short cotton fibres are removed before the yarn is spun so that no short, brittle fibres will stand out and possibly prick the wearer. Therefore, combed cotton is particularly smooth and strong, making it ideal for textiles worn right on the skin. The smooth surface of combed cotton is also a very good basis for textile printing. Even more: All models are particularly soft - ComfortSoft^®. The innovative ComfortSoft^® material feels particularly soft and comfortable on your skin. Experience true comfort!

All versions dispense with scratching tags: all product information and care instructions are printed on the inside of the textiles. Maximum wearing comfort is guaranteed for. All models also convince with their perfect fit and high-quality processing. They are also – like all Hanes^® clothes – Oeko-Tex-certified, meaning that they are free of hazardous substances that may cause irritation of the skin and pose a risk for the human health.

2011

Tagless^® sports by Hanes^®

Hanes^® expands it sports collection: 7 brand new sportive models will excite any sportsman. Also for women and children.

Active people need clothes that will resist anything. Therefore, Hanes^® developed a dedicated sports collection. Tagless^® sports went on the market with 5 different models made of breathable polyester in early 2010. In 2011, 7 more models will be added. This collection is special because of its Cool-DRI^® technology. It ensures that moisture is taken from the skin right to the outer materials surface. The fabric dries faster and is also repellent to dirt, needs no ironing and is antistatic. Sports clothing just cannot be any more comfortable than this!

Men can choose between 2 crew neck models with raglan sleeves, 2 polo shirts with raglan sleeves and same-colour buttons, a long sleeved shirt with raglan sleeves, a tank top and a hooded sweat jacket. For women, we are offering a crew neck with raglan sleeves, a v-neck, a tank top and a hooded sweat jacket. A crew neck with raglan sleeves for children completes the collection.

The grey contrast-strips are a novelty and draw looks. For men, a crew neck and a polo shirt are available with contrast strips at the shoulders, for women a tank top and v-neck have contrast strips on the sides. This emphasises men's broad shoulders, while drawing attention to women's slim waists. The two women's versions are made of 92% polyester and 8% elastane. At 200 g/m², they have a slim fit while being opaque and offering freedom of movement due to the elastane. The perfect look!

Another novelty are the two hooded sweat jackets with raglan sleeves for men and women. Both are available in the same six colours: White, Black, Grey Steel, Navy, Red and Royal Blue. Again, Hanes^® sticks with its sportive contrast look: the inside of the hood and the zipper are always grey. The ComfortSoft^® material made of 100% combed cotton feels particularly comfortable and soft. Both models are easy-care and can be washed at up to 60 degrees. A special highlight is the Scuba Hood: the zipper reaches up to the chin to provide best protection from the wind.

The new crew neck for children is offered in 5 sizes, from 5 to 13 years. Seven colours are available: White, Black, Navy, Orange, Red, Royal Blue and Sunflower Yellow.

All versions dispense with scratching tags: all product information and care instructions are printed on the inside of the textiles. Maximum wearing comfort is guaranteed for. All models also convince with their perfect fit and high-quality processing. They are also – like all Hanes^® clothes – Oeko-Tex-certified, meaning that they are free of hazardous substances that may cause irritation of the skin and pose a risk for the human health. No matter what sports you prefer: Tagless^® sports is the perfect collection for training and active leisure time activities!

2010

Experience truly feel good moments: Tagless^® by Hanes^®

When Hanes says: “All you need”, you can take Hanes at its word. The proof of this is the Tagless^® line. Available since the start of the year, it promises all of its fans truly feel good moments.

Soft wearing comfort thanks to ComfortSoft^®

“The most important thing is to feel good in what you wear”. And it’s exactly in keeping with this motto that Hanes has introduced its Tagless^® collection made from ComfortSoft^® material. The exquisite ComfortSoft^® material ensures a pleasantly soft feel against the skin. This softness is achieved through single enzyme washing prior to dyeing. Enzymes are proteins that are produced from living organisms. Enzyme washing is therefore environmentally friendly as the enzymes decompose biologically instead of remaining in the ground water.To give a 100% pleasant feeling guarantee, Hanes avoids using scratchy labels in the neck and waist. All product information and care instructions are printed on the inside. The smooth finish of the material provides an excellent print surface and gives outstanding results.

12 first class products

In addition to the established 5 TasTy styles, the Tagless^® collection consists of a further 7 brand new styles. Hanes always considers the whole family: Tagless^® offers high quality T-shirts for men, women and children. Men can choose from a crew neck (155 g/m²) , a V-neck (155 g/m²) and a long sleeve (185 g/m²) style, all made from 100% ring spun cotton (ComfortSoft^®) and available in sizes S to 3XL. The colours: white, black, navy, orange, red, royal blue and sunflower yellow. The crew neck is also available in brown, khaki and sky blue. For women there’s also a crew neck (155 g/m²), a V-neck (155 g/m²) and long sleeve (185 g/m²) style made from 100% ring spun cotton (ComfortSoft^®) in sizes S to 2XL. All styles are available in white, black, light pink, navy, orange, red, royal blue and sunflower yellow. The crew neck and V-neck styles are also available in brown and khaki. The child’s T-shirt has a comfy crew neckline and is available in sizes XS (110-116, 5-6 years) to XL (158-164, 13-14 years). There are 8 different colours to choose from: white, black, brown, navy, orange, red, royal blue and sunflower yellow. Tagless^® is available in a variety of colours and fits, all offering superior comfort. So whatever your style, you will find what you are looking for with the Tagless^® range.

Elegant Design

The design is well thought out: the new stretch collar maintains its shape wash after wash – thanks to the 1x1 rib knit with elastane. Single-needle stitching on the collar gives it a modern and sophisticated look. The Tagless^® collection combines first class fit, fabrics and feel. Stunning quality, reliable service and quick availability – everything Hanes is known for and all you need.

Contact Information:

You can find out further information regarding our products, availability and prices from your nearest stockist. A complete list of distributors can be found at www.hanes.eu/distribution.

2009

Ultimate quality – now in new trendy, stylish colours.

For the man who has everything:
Hanes Beefy line 2009!

Do you know what the most successful, most produced T-shirt in the world is? It’s the flagship of the legendary Hanes Beefy line: the success model Beefy-T^®, which has been thrilling customers since 1974 and is of course included as usual in the 2009 catalogue. The secret of success is its especially high quality: this is the true heavyweight contender, at 215g/m², it is comfortably tailored, and made of 100% ringspun cotton. Designed to meet the highest demands – without breaking the bank. And that goes for all the other models in the Beefy collection, too.

American. Masculine. Legendary: 5 powerful models.

A timelessly elegant design, maximum comfort, coupled with unbeatable material and production quality. That’s what’s made the entire Beefy line an absolute bestseller. One typical feature of the Beefy models is their especially heavy material, which simply feels great to the touch. Ranging from 215 g/m² to 320 g/m², all models are distinguished by their utmost wearing comfort. Alongside the classic Beefy-T®, also available are the Beefy PoloTM and the Beefy PoloTM long sleeve. The collection is completed by the Beefy SweatTM and the Beefy Hooded JacketTM.

Handsome prospects: new colours for the 2009 season.

With its five models, Hanes has been expanding for years. And now the company is writing the next chapter of its success story – in its current 2009 catalogue. The Beefy SweatTM portfolio has been enhanced by three smart colours, with Royal Blue, Khaki and Brown all adding a new, fashionable dimension. And coming in a host of other colours (21 for the Beefy PoloTM alone!) as well as a choice of six sizes, Hanes clearly sets great store by individuality.

Last but not least, three models (the Beefy PoloTM, the Beefy SweatTM and the Beefy Hooded JacketTM) are now also available in the new Hanes Club Wear collection complete with the Hanes logo. They’re ideal for teams, businesses and clubs, not to mention discriminating individualists.

For more information about Hanes, visit www.hanes.eu.

2009

Hanes on course for growth – including two new collections in 2009.

2009 at its best:
the new Hanes catalogue!

Over 100 models. 80 stylish colours. 8 product lines. And as its name suggests, packed with a pledge for each and every customer: ‘Hanes - all you need!’ In fact, the Hanes 2009 catalogue promises more quality, variety and service than ever before. Thanks to the new, extended product range and the almost countless combinations possible, every customer will be able to find just what they’re looking for: their very own, individual style!

Simply clearer: full details at a glance.

Dynamic. Inspiring. Generous. The layout of the new catalogue is exciting in so many respects. Of course, the most important thing is its clear structure, making it easy to find exactly what you’re looking for. All key details such as weight, available sizes and colours, materials, reference number, and the number of items per box are immediately apparent in all three sections: Men’s, Women’s und Kids’ Wear. Moreover, the ‘Play – Mix – Move’ encourages customers to develop their very own look by combining models and colours at will.

Exciting new ranges: the Hanes Club Wear and the TasTy collection.

The brand-new Club Wear collection from Hanes consists of five bestsellers combined with Hanes outside branding and has been developed for all clubs, teams, associations and businesses etc. Using the new authentic style from Hanes, they can now display their logo on a genuine branded article! Of course, these top-quality items are also ideal for anyone seeking brand-name shirts.

The second new range launched is the TasTy collection, which has been designed with the needs of all fashion-conscious women in mind. All the models in the TasTy range feature ‘Relaxed Fit’ – a unique fit which accentuates the figure, making for a very feminine look that’s also as comfortable as can be. A simply attractive fit – or should that be simply attractive?

Bestseller on best form: the Hanes classics.

There are some things in life which have achieved perfection and simply can’t be improved. They include the proven, successful Hanes ranges such as the outstanding Beefy models for men and the Elegance collection for women. And of course, customers won’t have to go without them in future! The 2009 catalogue contains a total of eight product lines, including the popular Hanes Kids’ Wear. The entire range comprises T-shirts, polo shirts, sweatshirts, pullovers, cardigans, shirts, blouses and socks. The best thing is simply to check out the catalogue yourself – and discover your own personal highlights!

For more information about Hanes, visit www.hanes.eu.

 

2009

T-Shirts that simply fit. Everyone.

Perfectly feminine fit. Silky feel & unique comfort.
The ground-breaking TasTy line from Hanes.

Just in time for the 2009 season, Hanes presents the ideal solution for fashion-conscious women expecting more: the brand new TasTy collection with ‘Relaxed Fit’. With its unique fit, the range accentuates the figure without skimping on comfort. In other words, that all-too-familiar choice women face between a T-shirt that’s tight (or even too tight) and bigger but somewhat shapeless garments is now a thing of the past. The TasTy line combines a feminine look with high wearing comfort. In a nutshell, it’s just right!

Individual: 5 feminine models – in 11 fashionable colours.

It’s not just its new pioneering fit that’s so exciting about the new collection, but also the host of attractive colours and designs it comes in! All in all there are five T-shirt models available: crew neck, V-neck, scoop neck, tank top and long sleeve: classic, feminine and brimming with confidence! What’s more, each shirt is available in 11 stylish colours: White, Black, Red, Navy, Sunflower Yellow, Orange, Sky Blue, Royal Blue, Khaki, Brown and Light Pink.

Original Hanes quality: tiny details that make the difference.

Ever since 1901, the Hanes brand has fronted ultimate quality and outstanding innovation down to the smallest detail. The new TasTy collection builds seamlessly on this heritage. Other highlights include the rolled collar, tagless production without an irritating label to scratch your neck, and perfect bi-stretch comfort thanks to a blend of 95% combed cotton and 5% spandex. It practically feels like wearing silk!

For more information about Hanes, visit www.hanes.eu.

 

2009

Fashionable ideas from Hanes: successful since 1901.

Hanes makes history!

Are there really any youngsters nowadays who could imagine living without a mobile phone, mp3 player or the internet? What’s more, many people would find it just as difficult to envisage life without T-shirts! Yet even they’re a far more recent development than most people think. In fact it wasn’t until the 1960s that T-shirts became popular in Europe. Like many other trends, the T-shirt actually came across the pond from the USA. And one of the companies involved in this trend was Hanes, which was founded in North Carolina back in 1901.

Hanes T-shirts, originally produced as underwear, increasingly became worn as outer clothing and were even printed by customers themselves. The idea of selling clothing to printing shops was born. As a result, Hanes is now one of the leading manufacturers of printable textiles and promotional clothing, and has also become one of the world’s top fashion brands. Moreover, Hanes has been operating in Europe now for 25 years.

Eye-catching development: from simple unisex T-Shirts to 8 individual collections!

At first, Hanes made nothing but unisex T-shirts – and even they were highly successful. Indeed, the Hanes Beefy-T rose to become the most successful and most-produced T-shirt in the world! Following the continuous development of its initial product lines, in 1982 Hanes added an independent European collection. In 2004, not just unisex models but also more and more fashionable product lines were introduced for the printables sector, i.e. separate collections for men and women. The first successful models included tighter-fitting T-shirts (e.g. the Hanes Fit-TTM) for men along with the BeauTyTM and Spicy collections for women.

In its new 2009 catalogue, Hanes is debuting another range for fashion-conscious females: the TasTy collection including Relaxed Fit, a unique fit which as its name suggests accentuates the figure without cheating on comfort. All in all, these days Hanes makes more than 100 models, 80 fashionable colours and eight different product lines. Now there’s a success story for you!

For more information about Hanes, visit www.hanes.eu.

 

2009

Success rooted in tradition: Hanes in 2009.

The American way:
the Hanes brand on course for success!

From T-shirt to cult brand:
Hanes in the fast lane!

Customer-orientated. High quality. And constantly in fashion for more than 100 years. With its new Club Wear collection for men and the TasTy range for women, in 2009 Hanes is once again launching major new trends in the fashion industry. Innovations like these have steadily increased the popularity of Hanes over more than a century and ensured the brand’s long-term expansion. What a success story!

Dynamic from the word go – in 1901.

Hanes has grown continuously ever since it was founded in 1901 in North Carolina, USA. Nowadays, more than 88% of US citizens buy garments made by Hanes. What’s more, the company has also been at home in Europe for more than 25 years, where it distributes its own independent European collections. With its European headquarters in Aachen (Germany) and a central distribution warehouse in Ghent (Belgium), Hanes has become one of the leading corporations on the European market for printable textiles and promotional clothing.

Milestones of fashion history: the Hanes product range.

Hanes offers the industry several different collections of printable T-shirts, polo shirts, sweatshirts, pullovers, shirts and blouses perfectly tailored to the taste of fashion-conscious customers. These days, the company is one of the world’s leading fashion brands. Milestones in its history naturally include the launch of the Beefy-T^® in 1975 – which to this day remains the most accessible, most-produced T-shirt in the world! Hanes also became a trendsetter some years ago by being one of the first manufacturers on the market to offer a children’s collection of any description.

Dependable partner – in more than 35 countries.

From Berlin to Moscow, from Oslo to Madrid: Hanes is represented by distributors in over 35 different countries. For more information about distributors in the various countries, log on to www.hanes.eu.

Quality never goes out of fashion: good reasons for Hanes.

According to a customer survey, quality is the main reason why customers opt for Hanes. Mind you, there is also a string of other factors in favour of Hanes such as its fresh designs, the variety of collections, and the wide range of colours. All in all, it amounts to maximum individuality for customers, since everybody can get exactly what they’re looking for. Hanes’ new advertising slogan truly hits the nail on the head: ‘All you need!’

For more information about Hanes, visit www.hanes.eu.

2009

Fun for all the family: the Hanes range for men women and children.

For the whole family:
the 2009 Hanes collections!

‘All you need’: what the title of the 2009 Hanes catalogue promises naturally applies to the whole family. After all, Hanes now has a bigger range than ever – for men, women and children! From romper suits for babies through underwear to stylish collections for men and women. And with over 100 models and 80 fashionable colours to choose from, Hanes now has even more variety. Furthermore, the emphasis is firmly on individuality. Under the motto ‘Play – Mix – Move’, the new catalogue enables all customers to combine their favourite models and colours any which way.

Men’s wear: from the definitive classic to fashionable T-shirts.

T-Shirts, polos, sweats, pullovers and more: the three independent product lines Top, Beefy and Fit provide the full works. Hanes’ huge collection of designs, colours and materials is proudly presented on more than 25 pages. It naturally includes the most successful and the most produced T-shirt in the world: the Hanes Beefy-T. And with up to six sizes from S to XXXL available, there has to be one to fit absolutely everyone!

Women’s Wear: including a brand new collection.

Hanes’ new collection for 2009 goes under the name ‘TasTy’. What’s so special about it is the models’ unique fit to accent your figure without neglecting on comfort. The successful, well-known product lines Elegance, BeauTy and Spicy are of course still available. Moreover, starting in 2009 the Elegance Top-T, Vee-T and Top Polo are now even obtainable in sizes up to 2XL.

Kids’ Wear: huge range for the youngest customers.

Hanes set the pace several years ago by becoming one of the very first companies on the market to offer a children’s collection of any sort. Since then, it’s evolved into a complete range for children of every age, including high-quality T-shirts, polo shirts and sweatshirts. In addition, the 2009 Hanes catalogue also features the famous Playwear line again, which includes T-shirts, romper suits and bibs for 0 to 4 year olds.

The highlight: fashion for the whole family.

Hanes even makes some products for men, women and children with families in mind. These are the Top-T (Top-T, Elegance Top-T, Junior Top-T), the Top Polo (Top Polo, Elegance Top Polo, Junior Top Polo) and the Hooded Jacket/Sweat (Beefy Hooded Jacket, Spicy Hooded Sweat, Junior Hooded Sweat). Just right for that matching look that shows you belong together!

For more information about Hanes, visit www.hanes.eu.

 

2009

New Hanes product line for a new target group.

A powerful brand for powerful teams:
the Hanes Club Wear collection!

The brand-new Club Wear collection from Hanes is perfect for team-players! It’s been developed for all clubs, teams, associations and businesses etc needing their very own look. What's more, they can now emblazon their logo or emblem not just on any old T-shirt but on a genuine branded article. In a nutshell: they can display authentic style from Hanes! In addition, these items are also just the job for anyone interested in high-quality brand-name shirts.

Hanes is the genuine American brand which has been symbolizing quality and perfection since 1901. And the new collection is just right for everyone who’s highly discriminating and wants to see their own ideas take textile shape. The new collection includes the five most popular Hanes models, which are now available complete with the Hanes logo. Choose between the Top-T™, the Fit-T™, the Beefy Polo™, the Beefy Sweat™ and the Beefy Hooded Jacket™ – all with outside branding from Hanes.

Individual for everyone: the beauty of Hanes!

Best of Hanes: customers can choose in all models from diverse sizes (from S to 2XL) and eight different stylish colours: White, Black, Grey Heather, Red, Royal Blue, Navy, Brown and Khaki.

For more information about Hanes, visit www.hanes.eu.